Psychology of Architecture Film Screening | SF

Submitted by the Event Organizer

It’s all about psychology, popularity and consumerism at a special screening of the 2010 documentary “Malls R Us” on Wednesday, September 14 as a part of the American Institute of Architects’ Architecture in the City Festival.

Malls R Us discusses the psychological appeal of malls to consumers. Combining nostalgia, dazzling architecture, pop culture, economics and politics, it also chronicles how architects design their environments to combine consumerism with nature and spectacle, how suburban shopping centers impart social values and how malls are transforming the traditional notions of community, social space and human interaction.

There’s limited space, so make sure to register in advance of the screening.

San Francisco Main Library, Koret Auditorium (100 Larkin St., SF) | Wednesday, September 14 | 5:30 p | FREE*

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.