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Free “The Smoke” Block Party: Champs Sports x Nike x Jordan Brand (Fisherman’s Wharf)

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Saturday, February 7, 2026 - 11:00 am to 5:00 pm | Cost: FREE*
*Free & Open to the Public

Fisherman’s Wharf | Jefferson and Taylor, San Francisco, CA

Event Details

Champs Sports, Nike, and Jordan Brand are joining forces to celebrate the Big Game and bring a Bay Area activation celebrating football, sport culture, art, and community. 

The marquee moment takes place on Saturday, February 7, with The Smoke Block Party – a free, high-energy fan experience at San Francisco’s iconic Fisherman’s Wharf. The event features art, interactive games, exclusive giveaways, and on-site apparel customization. 

Rooted in Bay Area pride and community impact, the activation blends sport and street culture in one of San Francisco’s most high-traffic destinations. 

Event highlights include: 

  • free public block party at one of San Francisco’s most iconic destinations celebrating sport, culture, and community 
  • Live mural painting by local artist Timothy B., with the finished artwork donated to a local community organization 
  • On-site apparel customization by artist Matley Hurd, featuring heat-pressed and hand-finished pieces 
  • Fan engagement moments including a football toss game, photo ops with a custom SF trolley installation, and prize giveaways throughout the day 

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.


Cost: FREE*
*Free & Open to the Public
Categories: *Top Pick*, Community, In Person, Sports & Wellness, Super Bowl
Address: Jefferson and Taylor, San Francisco, CA