Levi Strauss & Co: A History Of The 161-year Old San Francisco Start-up | SF

Submitted by the Event Organizer

Presidio Free Programs: Talks, Music & Performances | SF

San Francisco’s tradition of diverse cultural expression started at the Presidio, and continues today with events that enlighten, engage, and entertain, taking place at the Presidio Officers’ Club.

Enjoy topical discussions, live music, dance, and interactive family activities, all free to the public and sponsored by the Presidio Trust, in partnership with cultural institutions from across the Bay Area.

Thursday, May 21, 2015
Presidio Free Programs: Talks, Music & Performances | SF

Join historian Tracey Panek for a retrospective talk on the 161-year history of Levi Strauss & Co., a San Francisco native and originator of the blue jean.

Free, but an RSVP is required. RSVPs are now sold out.

Long before today’s start-ups, Levi Strauss built a small company that still stands tall in the heart of San Francisco. One of the original companies of the Bay Area region, Levi Strauss & Co. pioneered many firsts: the first blue jean, the first jean for women, the first multi-national apparel company to establish industry worker standards, and a first in speaking out on many social issues.

The year 2015 marks the 125th anniversary of the expiration of the Levi Strauss & Co. patent—one of the oldest continuously used trademarks in the industry – which opened the doors to the denim industry as we know it today.

This insightful presentation will explore the impact LS&Co made on the apparel industry and will feature historic garment gems from the company’s archives.

Tracey Panek manages the day-to-day workings of the LS&Co. archives, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials. Prior to joining LS&Co., Tracey spent 14 years as historian and archivist at AAA Northern California, Nevada & Utah.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.