“The Hacking of the American Mind” Book Discussion | SF Main Library
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San Francisco Main Public Library | 100 Larkin St, San Francisco, CA 94102
Submitted by the Event Organizer
What’s the difference between pleasure and happiness? How does dopamine and serotonin affect your brain? Dr. Lustig will talk about his new book, The hacking of the American mind: the science behind the corporate takeover of our bodies and brains. It’s about how industry uses the science of neuromarketing to manipulate everything from what you eat to how you spend your time.