3rd Annual “Fiesta Alameda” (2024)

Submitted by the Event Organizer

Alameda Celebrates the Latin Community with the 3rd Annual FIESTA ALAMEDA, an Extravaganza of Music, Dance, Arts and Crafts, Food, and Drinks

Alameda-based arts organization, West End Arts District, is thrilled to announce the third annual Fiesta Alameda, a free one-day festival celebrating Latin music, dance, culture, food, and drinks. Taking place at the Radium Runway (Alameda Point) with its unique views of the San Francisco Bay, the crowd will be jumping to the beats of regional Latin performers. 

The music performances include:

12pm-1pm:  Petate (Indie, Latin Fusion)

1:45-2:45pm:  Radio Café (Afro-Peruvian Psychedelic Rock)

3pm-4pm:  Sang Matiz (Afro-Latin Tropical Spice)

4:30pm-6pm:  VibraSÓN (Latin Vibraphone, Salsa)

Other entertainment includes:

1pm-1:15pm:  Per Sia (Fiesta Alameda Emcee)

1:15pm-1:45pm:  Grupo Folklorico Tlapalli (Mexican Folk Dance)

2:45pm-3pm:  Batalá San Francisco (Samba Reggae, Afro-Brazilian)

4pm-4:30pm:  In Lak’ech Dance Academy (Dance)

Plus, In Lak’ech Dance Academy will teach free dance classes during the day. Festival emcee, Per Sia, will keep the audience entertained between musical performances. She is a Latinx and non-binary youth educator, Drag Queen, and storyteller extraordinaire.

Camilo Landau of Radio Café shares his enthusiasm about the upcoming festival, “I‘m really excited about another year of Fiesta Alameda. It’s so important that we have music and culture here on the island and this is always such a great community event.” Camilo Landau is a music industry professional and Post-Latin music advocate from the San Francisco Bay Area. He is also an accomplished musician, record producer, concert promoter, and composer. He is the Director of Cultural Programs at Acción Latina and co-founder of Round Whirled Records, Carne Cruda, and the SF Son Jarocho Festival, and was elected Vice President of the Recording Academy, San Francisco chapter after serving for four years on the Board of Governors. He is a 2016 GRAMMY nominee. 

What’s a festival without a great bar? Fiesta Alameda features hometown Latino-owned Building 43 Winery serving their delicious wines and craft brews from Latino-owned Del Cielo Brewery. Margaritas and more mixed with award-winning tequilas Olmeca Altos and Código 1530 will be available at the bar. And there will be a host of local craft beers, wines, cocktails, and nonalcoholic beverages to select from.

Experience the festival from the Fiesta Fanaticas VIP Zone with spectacular views of the stage, 2 drink tickets and private bar, and spacious seating. This is a great place to bring your food, to hang with friends and family, and to enjoy the entertainment on the music stage. Not only will you have a great time, you will also be helping support this cultural arts festival financially, helping to keep it admission free for all ages to enjoy.

BrightLife Kids: A CalHOPE Program by Brightline is sponsoring the kids’ crafting zone. Kids of all ages will be getting crafty and creative with Rhythmix Cultural Works. Join them to get inspired, have fun, and learn about Latin culture. Art activities for all ages include:  Make your own Alebrijes (Mexican Spirit Animals); Frida Kahlo-Inspired Flower Crowns; Take & Shake Maracas; and more. (Coloring pages are also available.) The USS Hornet Jet Cockpit from an F8 Crusader will be available for attendees to sit in the pilot’s seat and for photo opportunities. Families can also browse from dozens of artisan vendors selling art, body products, apparel, jewelry, and more. 

Fiesta Alameda discounted drink packages are available prior to the event. RSVP (free) to be automatically entered into a raffle to win Fiesta Alameda T-shirts — 5 winners will be drawn and announced at the festival. 

Festival info, drink tickets, volunteer and vendor applications, and more at WestEndArtsDistrict.org.

Festival Location

We are excited to invite you to Alameda’s open-air arts hub, Radium Runway, at the Alameda Point Taxiway. Located at 2151 Ferry Point, adjacent to Seaplane Lagoon Promenade, Radium Runway is the site of West End Arts District’s latest large-scale mural project. Check out the beautiful artwork on the container walls and spanning the taxiway deck. The wide open space with its incredible views over the Bay and the San Francisco skyline allows for plenty of space for people to spread out and safely enjoy performances, dancing, and family activities.

Bike valet parking is available. 

Sponsors and partners include:  City of Alameda, Radium Presents, Drake’s Brewing Co., Embarc, Michael Lane Homes, STIIIZY, Código 1530, Building 43 Winery, Olmeca Altos, Del Cielo Brewery, Digifli, The Fireside Lounge, Alameda Post, Ficks, and Cal Draft Tech.

About the festival producers:

West End Arts District – “Inspiring Communities. Transforming Spaces.”

Alameda’s West End Arts District (WEAD) is a 501(c)(3) nonprofit founded in 2015 by community member and business owner Sandra Russell who understood that the best way to build community and revitalize the area was through the arts. Blues, Brews & BBQ launched that same year and continues to be the WEAD’s flagship annual festival, attracting crowds of music lovers to Alameda every September. Since then, WEAD’s programming has expanded, presenting dance, theater, music, comedy and subculture events; commissioning visual art and murals; and providing fiscal sponsorship and support for arts groups and artists working on the Island.

Learn more at www.WestEndArtsDistrict.org.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.