Bay Area Smoothie Brand “Odwalla” Shuts Down
Sad news for smoothie lovers, SFGate reported that Odwalla shut down, the Bay Area smoothie brand ceases operations.
Odwalla is a pioneer in the premium juice category. Started by three musicians in Santa Cruz in 1980, Odwalla grew from a backyard shed and a local following into a brand that crafts over 20 delicious products with a unique approach. It was purchased by Coca-Cola for $181 million in 2002.
But the end of July will mark the end of an era for Odwalla. Due to the current pandemic, Coca-Cola Co. is discontinuing the juice business. Odwalla is one of the biggest brands Coke has eliminated and this will sadly result in about 300 jobs lost.
Bay Area smoothie brand Odwalla shuts down https://t.co/GhyEQECIcb pic.twitter.com/kJQqod13DR
— SFGate (@SFGate) July 7, 2020