Design Talk: Visual Merchandising Gets Sensual | SF
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The NWBLK | 1999 Bryant Street, San Francisco, CA
Event Details
Submitted by the Event Organizer
ROAD: Retail Design Show | SF
ROAD – Retail Design Show showcases the different components that make the tools of synesthesia effective in the retail industry. The show visits San Francisco’s The NWBLK from January 21-31, 2014.
Over the course of the event, ROAD will feature an array of workshops, speeches, demonstrations, and networking opportunities for all invited partners and guests. The design show will bring together the premier influencers of retail and design.
Visual Merchandisers find themselves in the driving seat of a new sense-focused retail trend as retailers implement more sensory and immersive experiences in store to engage and delight consumers, including more visceral displays.
To tempt consumers back to their brick and mortar locations, forward thinking retailers are implementing a more personal path to purchase assisted by visual display, to reward those customers who visit in-store with a memorable experience and help turn the sale.
Free, but an RSVP is required.
ROAD’S Synesthesia: Visual Merchandising Gets Sensual features a panel of key VM experts who will explore ideas ranging from more engaging mannequin placements and personalization of ‘social-media ready’ displays, to the benefits of playing with scent and atmosphere in order to create a strong, competitive differential.
The panel features:
- Amanda Carr is a retail trend forecaster, journalist and brand consultant with 30 years experience in the fashion and retail industry.
- Andrea Bell – Editor, Retail & Consumer Insight at WGSN
- Joanna Felder – Vice President of Creative Strategy at Chute Gerdeman Retail
- Ruud Belmans – Creative Director at Pinkeye Crossover Designstudio
- Christopher Searson – VP of Creative Services at Coloredge
*More panelists will be announced.
Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.
Cost: FREE*
