“DIESEL” Grand Opening 1st Concept Store on West Coast (Santa Clara)

Submitted by the Event Organizer

DIESEL will unveil a new concept store on the west coast at Westfield Valley Fair in Santa Clara, CA, a premium shopping destination just outside San Jose, CA. The concept store, first introduced at the Tysons Corner location in Washington, D.C., will showcase the new creative design by creative director Glenn Martens.

When customers first walk in, the brand’s ethos “for successful living”, can be felt throughout the space. The newly designed store is transformed into a unique and captivating room using the iconic DIESEL red tag aesthetic as the main design feature, fully immersing customers in the brand’s DNA and heritage. The space exhibits elements of discontinuity and transformation with DIESEL’s signature red painted from floor to ceiling while the For Successful Living® logo is creatively distorted across the entirety of the store. An alluring effect, capturing the attention of passersby and attracting them to come and take a glimpse inside.

Opening May 13, 2021, the DIESEL store at Westfield Valley Fair will feature an assortment of seasonal product for men and women from Summer 2021 drops to pre-Fall and Fall 2021 collections. To celebrate the opening, customers will receive an exclusive DIESEL gift with a purchase until supplies last.

Adhering to strict health guidelines, DIESEL is working with local authorities to guarantee compliance with COVID-19 protocols to maintain the health and safety of its shoppers.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.