SF’s 12 ft. Tall “Sugar Castle” 2023 at the Westin St. Francis (Nov. 22-Jan. 2)
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The Westin St. Francis Unveils A Groundbreaking Artificial Reality Experience Inside Its Famed Holiday Sugar Castle!
Unveiling Event – November 22, 2023 at 11 am
On Display November 22, 2023 – January 2, 2024
Prepare to step into the future of holiday enchantment as The Westin St. Francis proudly reveals an augmented reality (AR) adventure. This immersive experience enables visitors to go beyond the sugar-coated exterior and explore the enchanting “inside” of the spectacular Sugar Castle. Simply scan a QR code and transcend into the magical world of this incredible medieval masterpiece.
Originally envisioned in 2005, the castle is the creation of the renowned Executive Pastry Chef Jean-Francois Houdré and his skilled team. Set to be revealed to the public in the Landmark Lobby on Wednesday, November 22 at 11 a.m., the Sugar Castle stands as a mesmerizing 12-feet-tall rotating work of art, evolving with more grandeur and innovation each passing year.
Resembling a French Chateau inspired by Chef Houdré’s hometown of Bordeaux, the castle weighs over 1200 pounds and is adorned with over 20 grand circular towers, approximately 30 rooms, illuminated windows, and is surrounded by a charming village and a running train. Adding a delightful twist this year, a replica of the hotel’s beloved mascot, Francis the dog, will playfully explore the castle, rewarding those who spot him with a special prize from the concierge desk. Also new this year are replica puzzles of the castle available for purchase, providing a unique memento or gift.
The public is warmly invited to witness the grand unveiling where complimentary hot chocolate and treats will be served, adding to the festive spirit of the occasion. Additionally, a specially designated area in the lobby will be set up for children to write their letters to Santa, sending their heartfelt wishes on a journey to the North Pole.
Sugar Castle Event Details:
Reveal Event: November 22, 2023 from 11– 11:30 am
On Display November 22, 2023 – January 2, 2024
The Westin St. Francis, 335 Powell Street, San Francisco, CA 94103
*Free and open to the public