“Let’s Glow SF” 2024: SF’s Huge Holiday Projection Arts Festival (Dec. 6-15)

Let’s Glow SF, the country’s largest holiday projection event, will return to downtown San Francisco for the 2024 holiday season.

From December 6th through 15th, this free outdoor holiday event will use high-tech projectors and lasers to showcase whimsical, large-scale pieces of animated art across the facade of eight iconic SF buildings from 5:30-10:00 PM nightly (shows begin at 7 PM on the first evening of the event).

Let’s Glow SF is hosted by The Downtown SF Partnership, the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District. The signature event is part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city and is partially funded through an economic recovery grant from the San Francisco Office of Economic and Workforce Development and Office of Mayor London N. Breed.

2024 Let’s Glow SF Festival Dates:

• December 6-15, 2024 – 5:30-10pm nightly
• Opening Night Celebration: December 6, 2024 – 5-7pm
• “Glow on Front” Neon Block Party: December 13, 2024 – 5-10pm

2024 Show Locations (map)

• Ferry Building (1 Ferry Building) – Best viewed from Harry Bridges Plaza
• Salesforce Tower (415 Mission St,) – View this beautiful show from anywhere in the district
• 101 California St
• Annie Alley (665 Market St.) – Best viewed from 10 Annie St.
• The Crossing at East Cut (250 Main St.) – Best viewed at 250 Main St.
• One Bush Plaza (1 Bush St) – Best viewed from 525 Market Street Plaza
• Pacific Coast Stock Exchange (301 Pine St) – Best viewed from 300 Pine Street
• PG&E Substation (425 Folsom St.) – Best viewed at the Pedestrian Plaza at 420 Folsom St.

Downtown SF Food & Drink Specials

Local participating retailers and businesses will offer Let’s Glow SF special-themed drinks & bites plus discounts.

Opening Night Celebration 2024

This year’s festival will kick off with the Countdown to Glow, which will be held on December 6th from 5:00-7:00 PM at the foot of Market Street facing the Ferry Building. The Downtown SF Partnership will be joined by A3 Visual, Presenting Sponsor Amazon, Let’s Glow SF artists and more to countdown the start of the 10-night activation.

Experience the wonder of the season with exciting performers from Catalyst Arts and Circosphere, a DJ, complimentary hot chocolate from Sunset Roasters and Marley’s Treats, and scrumptious pizza available for purchase from Mozzeria. Plus, FREE Let’s Glow SF swag will be available while supplies last. Entertainment will begin at 5:00 PM and opening remarks will begin at 6:30 PM with the light shows officially switching on at 7:00 PM.