The Starbucks Professor at The Green Arcade | Civic Center

Submitted by the Event Organizer

In the book “Everything but the Coffee” Bryant Simon (the Starbucks Professor) probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture, showing that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, and revealing that Starbucks’ appeal lies not in the product it sells but in the easily consumed identity it offers.

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