SYERA’s First SF Pop-Up: Free Event w/ Live Painting

Submitted by the Event Organizer

SYERA and SVRN are proud to present a two-week pop-up installation in San Francisco, celebrating the intersection of design, nature, and contemporary craftsmanship.

Founded in Los Angeles by Maxime Cazelles, SYERA is a modern menswear label rooted in outdoor-inspired storytelling and artistic expression. Each collection is built around a fictional world, where garments, artwork, and narrative coexist to explore the spirit of exploration and creativity.

SVRN, originally based in Chicago and now a key player in San Francisco’s evolving retail landscape, is known for curating emerging and established designers that redefine modern luxury. This collaboration marks the first appearance of SYERA in the Bay Area, transforming SVRN’s gallery-like space into a temporary world of texture, form, and imagination.

The pop-up runs October 24 – November 7, with a launch event on Friday, October 24, from 5 to 8 PM featuring a live painting performance by Colorado-based artist Jeff Slemons, whose hand-painted artworks are the foundation of SYERA’s visual universe. Guests are invited to experience the installation, meet the team, and preview the brand’s latest collection surrounded by art, sound, and community.

Location: SVRN San Francisco — 535 Octavia St, San Francisco, CA
Dates: October 24 – November 7
Launch Event: Friday October 24, 5 – 8 PM (Live Painting by Jeff Slemons)
Website: syeranyrvana.com

Instagram: @syera.nyrvana

SYERA x SVRN: San Francisco Pop-Up & Live Art Performance
Date: 10/24/2025
SVRN 1928 Fillmore St, San Francisco, CA 94115

Cost: FREE
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Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.