“Undiscovered” 2026: SF’s Huge Filipino Block Party (SoMa)
Victory Hall | 330 Ritch Street, SoMa, San Francisco, Ca
Free / RSVP
Ten Years. Three Events. One Anniversary Season. Made With Mahal.
UNDISCOVERED SF returns to SoMa Pilipinas Filipino Cultural Heritage District this fall to celebrate a decade of Filipino American culture, community, and entrepreneurship across three unforgettable events that reflect the heart of UNDSCVRD.
Ten years ago, UNDISCOVERED SF helped spark the city’s night market movement. For Season 10, it returns to where Filipino cultural nightlife was born, Ritch Street Alley in the heart of SoMa Pilipinas for one landmark evening of food, music, art, and community.
In partnership with Victory Hall (a cornerstone of the neighborhood since 1908), the Golden Hour Night Market fills the fabled alley with the best of Filipino American culture. Come hungry, come ready to move, and come discover.
Join us for a two-venue celebration in the SOMA Pilipinas Cultural District, where attendees can stroll the commercial corridor and visit local businesses and cultural hubs to shop, eat, and support artists, creatives, and small businesses.
Undiscovered SF | Golden Hour Night Market
Saturday, October 24, 2026 | 4-10p
Victory Hall, 330 Ritch Street, SoMa, SF
FREE | RSVP – All Ages (21+ afterparty 10p-1a)
MUSIC
Live DJ sets by Hoochi the DJ, DJ Vieux Carré, Marky Method, and DJ Boogie Brown, plus a live performance by Top Chefs Band of Live on the Stoop. Hosted by Emcee Fran Boogie.
FOOD
Berry Sweet · Cafe 86 · Fely’s Cuisine · Lady Victory · Little Skillet · Merkado · Mestiza · Pineapple Whips · Pinoy’s Place · Señor Sisig · SYOM Chili Oil · Ube Area
RETAIL
Arkipelgo Books · IHP x Family · Celeste Wong Ceramics · ClarizeYale Illustration · Hoy Boy · Katha Collection · Mabuhay Vibes · Malaya Botanicals · Mie Makes · Native Sol · Nothing Lasts Forever · Sunkissed Pinay · Tatak Ni Kabuay
EXHIBITION
Step inside Victory Hall for a special art exhibition honoring the legacy of 330 Ritch — the legendary nightclub that made this block pulse after dark.
For complete lineup & more info: undiscoveredsf.com
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Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.
Cost: *
