171-Foot PG&E Building Hosts SF’s First Permanent Light Show
San Francisco’s skyline is about to get a dazzling new addition with the launch of “East Cut Electric,” the city’s first permanent building light projection. Set against the iconic backdrop of a 171-foot-tall PG&E Substation, this mesmerizing display will blend ’70s retro charm with state-of-the-art animation, lighting up the night in bold colors and shimmering patterns.
The grand lighting ceremony will take place on Thursday, November 7, from 4 to 6 PM at 424 Folsom Street, also known as Avery Lane. Attendees can look forward to a vibrant celebration featuring food, drinks, a photo booth, and more. The event, which is free and open to the public, invites everyone to immerse themselves in the creative spectacle. Don’t forget to stick around for Downtown First Thursdays on Second Street from 5p-10p.
East Cut Electric
Grand Lighting Ceremony
Thursday, November 7, 2024 | 4-6p
424 Folsom St., SF
FREE – RSVP on PartifulLighting will continue nightly from sundown until 10pm
The PG&E Substation, built in 1973, will serve as the canvas for this stunning projection. The building, known for its massive, brawny structure accentuated by subtle curves and a monochromatic façade, will be transformed nightly from sundown until 10 PM. The projection, measuring 25 feet wide and 114 feet tall, will be a collaboration with A3 Visual, a renowned projection company with a portfolio that includes high-profile events like Chase Center displays and SF’s Down “Let’s Glow” winter light show.
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