Bay Area Smoothie Brand “Odwalla” Shuts Down
Sad news for smoothie lovers, SFGate reported that Odwalla shut down, the Bay Area smoothie brand ceases operations.
Odwalla is a pioneer in the premium juice category. Started by three musicians in Santa Cruz in 1980, Odwalla grew from a backyard shed and a local following into a brand that crafts over 20 delicious products with a unique approach. It was purchased by Coca-Cola for $181 million in 2002.
But the end of July will mark the end of an era for Odwalla. Due to the current pandemic, Coca-Cola Co. is discontinuing the juice business. Odwalla is one of the biggest brands Coke has eliminated and this will sadly result in about 300 jobs lost.
— SFGate (@SFGate) July 7, 2020