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SF’s Brand New Huge Downtown Holiday Light Show (2021)

The largest holiday projection mapping event in the U.S. comes to SF for 10 days only, December 3-12.
By - posted 12/2/2021 No Comment

Downtown SF, the community benefit district which serves the Financial District and Jackson Square announced today the inaugural holiday projection mapping event, Let’s Glow SF, running December 3-12, 2021 in downtown San Francisco to generate economic recovery.

Let’s Glow SF
Dates: December 3-12, 2021
Time: 5:30 PM -10:00 PM nightly
Location: Downtown San Francisco
FREE

Let’s Glow SF is a free projection mapping event that uses video projection techniques with light and colors to project virtual images from local and world-renowned international artists onto iconic buildings throughout San Francisco’s Financial District. As the largest holiday projection mapping event in the U.S., this stunning journey of light will feature the works of local and international artists while celebrating the festive winter season in the heart of San Francisco. A striking marriage of art and technology will create a whimsical, COVID-safe event for all with its five-minute shows projected on each building. 

Let’s Glow SF features works from nine artists. Local artists include award-winning cinematographer, director and producer Louie Schwartzberg, muralist and fine artist Amandalynn, muralist, ceramicist and painter Ian Ross, motion graphics artist Duncan Rogoff and animation artist Sean Capone. In addition, three award-winning international content development companies, SPECTRE Lab (Paris, FR), Mindscape Studio (Bucharest, Romania) and Pixel n’Pepper (Paris, FR), will digitize and animate the artist’s work.

Spectators will see stunning whimsical, abstract and naturalistic winter-themed projections like:

  • Galloping ice horses
  • Flying winter hawks and snowy owls
  • Flowering poinsettias
  • Arctic scenery with polar bears
  • Ice castles
  • Swirling presents and musical instruments

Where Can You See it?

A breathtaking tour of four towering buildings throughout Downtown San Francisco will each feature show-stopping projections that light up the night. Each show will be five minutes long and run every 5 minutes at the following locations:

  • One Bush Plaza
  • 345 Montgomery St.
  • Pacific Stock Exchange at 301 Pine St.
  • Hyatt Regency at 5 Embarcadero Center

Each building’s projection was designed specifically for the location by local and international artists and tells an enchanting story that celebrates the holiday season.

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