NBA All-Star Weekend Takes Over San Francisco
NBA All-Star Weekend Takes Over San Francisco: What to Expect
San Francisco is buzzing with excitement as the 2025 NBA All-Star Weekend comes to town from February 13–16, 2025. Union Square and Powell Street are transforming into “NBA All-Star Alley,” a vibrant hub of basketball-themed pop-ups, installations, and activities that will bring fans closer to the game. Whether you’re a die-hard basketball fan or just looking for something fun to do downtown, this weekend is packed with exciting events and interactive experiences.
Here’s a rundown of what’s happening:
What to See and Do During NBA All-Star Weekend in SF
1. NBA All-Star Alley (Powell Street between Market and Union Square)
The heart of the action lies along Powell Street, where major NBA partners are taking over vacant storefronts with pop-up experiences:
- American Express: A pop-up for exclusive NBA merchandise and activations.
- Foot Locker NBA Experience: Featuring interactive games, player appearances, product customization, and giveaways.
- Puma’s TMNT Pizzeria: Celebrate LaMelo Ball’s sneaker collaboration with Teenage Mutant Ninja Turtles at 69–71 Powell St. Visitors can enjoy pizza, games, prizes, and even a chance to win items from the collection.
- Bleacher Report: Live podcast recordings and other surprises.
- Nike: A fully branded takeover with exclusive products and NBA-themed displays.
- Google Pixel House: An immersive experience showcasing Pixel’s NBA-inspired features, SLAM cover shoots, a dunk showcase, performances by 2 Chainz, and appearances by players like Giannis Antetokounmpo, A’ja Wilson, and Kelsey Plum. Open February 14-16 at various times, with special 21+ evening programming.
2. Custom Basketball Court in Union Square
Union Square will host a stunning basketball court designed by artist Victor Solomon. Inspired by the Bay Area’s bridges and rail lines, the court will host:
- Community clinics by the Warriors Basketball Academy
- Basketball shooting contests
- Surprise appearances by NBA players and legends
3. Live Mural Painting
On Thursday, February 13, Oakland-based artist Rachel Wolfe-Goldsmith will create an NBA-themed mural in collaboration with the Bay Area Mural Project. Stop by to watch this live art event and celebrate the intersection of basketball and local culture.
4. Hoops & Heritage Showcase
The NBA, in partnership with the San Francisco African American Chamber of Commerce, is hosting a celebration of culture and community featuring:
- Over 30 local diverse vendors selling unique products
- Pilates and painting classes, haircut pop-ups, comedy performances, and more
5. Warriors Pop-Up Store
The Golden State Warriors are hosting their own storefront with appearances from Warriors and Valkyries players, DJ performances, and other entertainment in collaboration with Golden State Entertainment.
6. NBA All-Star Cable Cars
Keep an eye out for Powell Street’s iconic cable cars wrapped in NBA All-Star 2025 branding. They’ll be running throughout the weekend, adding to the festive atmosphere.
7. Grand Opening of Shoe Palace
On Friday, February 14, Shoe Palace opens its new Union Square location at Geary and Powell Streets, with Curry-branded shoes available for purchase.
Why This Matters for San Francisco
The NBA’s takeover of Union Square isn’t just about basketball; it’s about reviving a district hit hard by the pandemic and retail vacancies. By filling storefronts with engaging pop-ups and hosting community-focused events, the NBA and its partners are breathing new life into Powell Street and celebrating the diversity of San Francisco.
Plan Your Visit
Most events run from February 13–16, with pop-up activations typically open from 12 PM to 6 PM (timing may vary). Whether you’re looking to meet NBA stars, shoot hoops in Union Square, or snag exclusive merch, this weekend offers something for everyone.
See San Francisco come alive with basketball fever.
Hat tip: NBA.com and Newsbreak
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