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SF’s New Rooftop Club w/ $300k Memberships Opens in 2023

Two-story NFT-backed Japanese restaurant & rooftop lounge coming to Salesforce Park
By - posted 8/10/2022 No Comment

A super spendy new Japanese restaurant and private club is launching right in the middle of Salesforce Park, the 5.4 acre rooftop park located in the heart of SoMa.

In a move that’s sure to raise eyebrows, although technically a public park, Salesforce Park does allow for private leasing of restaurants of shops. And if you’re living on a budget, like most of us in San Francisco, this restaurant definitely won’t be fun and cheap.

Projected to open in 2023, SHŌ, the flagship restaurant of SHŌ Group, will be the first NFT-based restaurant and private club to open in San Francisco. Membership for the private lounge starts at $7,500 but goes upwards to $300,000.

The culinary experience will be as unique and exciting as the space itself. Chef Sho will offer a Japanese culinary tradition never before introduced in the U.S.: Irori dining, a rustic farmhouse cuisine, which SHŌ plans to center around a 40-square foot fireplace using only charcoal and kindling to produce the fire for cooking fresh, local ingredients. The rooftop Sky Lounge will feature a modern Japanese sushi bar, tapas, and small dishes. At the helm of SHŌ’s sushi offering will be Bay Area sushi master and Michelin Star Chef, Masaki Sasaki.

“SHŌ will be the culmination of my culinary creativity inspired by seasonality, simplicity, and surprise. It is a privilege to introduce Irori cooking to the U.S. in a once-in-a-lifetime location,” said Kamio. “Cooking by fire the way Japanese farmers and common folk did for centuries yields umami-laden dishes that delight, drive conversation, and restore the sense of community that once abided by the fireplace.”

In addition to their restaurant concept, SHŌ Group has also announced SHŌ Market, a Japanese food market that will be located on the ground level of the Salesforce Transit Center.  Guests of the market will choose from a selection of freshly made bento boxes featuring the same quality ingredients as SHŌ. Additionally, SHŌ Market will offer grab-and-go fresh salads, street-food-inspired dishes, prepackaged treats, curated sakes, and a selection of beautiful handcrafted home goods.

Both the restaurant and the market will be open to the public, but the lounge will be exclusive to its NFT-based members. Membership will be publicly verifiable on the blockchain and can later be sold or transferred on the secondary market.

SHŌ Club will have three membership tiers, which will grant access to a members-only menu and private lounge located on the rooftop level of the restaurant. A dedicated SHŌ Club concierge will be accessible to all members 24-hours a day, 7-days a week, offering priority reservations, a courtesy car for pick up and drop off. The cheapest tier starts at $7,500 which gains you access to the club. The mid-tier membership which costs $15,000 includes uniquely curated Omakase dinners featuring celebrity guests, mastermind groups, and educational programming, however,  food and drinks are not be included.

The highest level of membership, $300,000, will grant ownership-like benefits and include a once-in-a-lifetime highly curated trip to Japan that will provide unprecedented access to unique experiences and locations not available to the public. All initial SHŌ Club members will be known as founding members and will hold the only lifetime global access membership. Founding members will have access to all future SHŌ Group venues and experiences.

“SHŌ Group aims to defy expectations and shift perspectives through meaningful moments and interactions that rewrite the rules of hospitality,” said Josh Sigel, CEO of SHŌ Group. “We could not be more excited to bring a world-class culinary and much-needed nightlife experience to the Bay Area along with SHŌ Club, one of the first global NFT-based experiential hospitality clubs. San Francisco is just the beginning.”

SHŌ will be located at 425 Mission Street, P-01, San Francisco. Thanks to SF Gate for the scoop on these lofty membership details. Read more details in the press release.