Downtown’s “Let’s Glow SF” Tall Building Light Festival (Dec. 3-12)

Let’s Glow SF, made in partnership with A3 Visual Solutions, will cover four towering properties throughout San Francisco’s Financial District with the first-ever multi-night light mapping projection event on the West Coast. This stunning journey of light will feature the works of local artists while celebrating the festive winter season in Downtown San Francisco. A striking marriage of art and technology will create a whimsical, COVID safe event for all with its five-minute to seven-minute shows projected on each building.

Let’s Glow SF is a breathtaking tour of four buildings throughout Downtown San Francisco, each featuring show stopping projections that light up the night. 22 x 30,000 lumen projectors weighing 250 pounds each will project light shows that run every 15 minutes for 5-7 minutes each. Each building’s projection will tell an enchanting story that celebrates the holiday season.

Downtown San Francisco is the pulse of the city that draws millions of workers, residents and visitors every year. Pre-pandemic, millions of commuters streamed into the city center every day. Post-pandemic, that number has declined significantly. In an effort to reinvigorate the central business district, Downtown SF is launching the inaugural Let’s Glow SF which encourages workers, residents and visitors to spend more time downtown during the holidays.

The buildings included are One Bush Plaza, 345 Montgomery, 5 Embarcadero Center (The Hyatt Regency), and 301 Pine St.