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Itch – Businesses Share What Needs to Be Built

Thursday, September 24, 2026 - 6:00 pm to 8:00 pm | Cost: FREE*
*RSVP required

European Startup Embassy | 461 Bryant Street, San Francisco

Event Details

The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems, preferably problems you have yourself.” Paul Graham


​Most people who want to build something sit in a room and brainstorm ideas. That is the wrong starting point.

​The right starting point is a real problem. That is the ITCH worth scratching.

​If you do not have that problem yourself, come find it here.

ITCH is a panel discussion with business owners or industry experts in the SF community. We dig into what is actually hard in their business right now. Together, we find the ITCH.

​You leave with a list of real problems you can actually work on. And some of the panelists might let you pilot your solution with them directly.

You can find ways to leverage AI for these problems.


​ITCHATHON

​Two days later we run the ITCHATHON, a hackathon where we solve the problems we found here. Sign up for that too →


This is for anyone who wants to build something. A startup, a side project, or just something for your CV. Up to you.


Come and leave with an ITCH.
September 24th, 6 PM


Partners

European Startup Embassy
Providing the physical and virtual infrastructure for European startups and investors to thrive in the U.S.



If you know a small or medium business owner who’d be great to invite to the panels, connect with me on LinkedIn.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.


Cost: FREE*
*RSVP required
Categories: Community, Downtown San Francisco, Geek Event, In Person
Venue: European Startup Embassy
Address: 461 Bryant Street, San Francisco

Thursday, September 24, 2026

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