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Neon-Matchbook: Virtual Tour in the Tenderloin

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Wednesday, June 3, 2020 - 7:45 pm to 8:45 pm | Cost: FREE*
*Registration Required. Suggested Donation of $10

Free / RSVP

Follow a historic trail via neon and matchbooks on an online journey to discover San Francisco’s mid-century night-life culture. You’ll see stunning visuals of vintage matchbooks and neon signs from the nightclubs, hotels, and late-night greasy spoons that formed the Tenderloin’s mid-century nightscape.

This one-hour virtual tour features imagery and stories researched by hosts Katie Conry from the Tenderloin Museum with Al Barna and Randall Ann Homan of SF Neon, a neon preservation organization. Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. Tour includes iconic businesses remembered vividly through vintage ephemera, video clips, and historic photographs.

Free | Suggested donation of $10
The event is limited to 500 attendees.
Zoom link will be sent on the day of the event to those who register.
Please donate if you can.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.


Cost: FREE*
*Registration Required. Suggested Donation of $10
Categories: *Top Pick*, Art & Museums, Online, Walks & Tours