San Francisco’s Valentine’s Day Pillow Fight 2026

Submitted by the Event Organizer

Feathers fly at this fun, flash-mob type event which typically takes place annually on Valentine’s Day. It’s Pillow Fight.

In the past, nearly 1,000 San Franciscans descended on Justin Herman Plaza with feather-stuffed pillows to run Braveheart-like at full speed at one another to lovingly beat the crap out of each other until their arms fall off.

Will There Be a Pillow Fight This Year? Probably! Please note this is a decentralized, unofficial (and unpermitted) event, so attend at your own risk of being disappointed. But if 1,000 people head down to Embarcadero Plaza with pillows and THINK there’s going to be a pillow fight… then there’s probably going to be a motherf*cking pillow fight, even if there’s no one “in charge.”

2026 Pillow Fight
Saturday, February 14, 2026 | 5:45 pm (typically the pillows fly starting right when the clock strikes 6pm)
Embarcadero Plaza, SF
FREE

Please note, that although there’s nothing listed yet for 2026 on the pillowfightsf Facebook page, that doesn’t mean that it’s not taking place. Here’s a 2026 Facebook event page from Urban Division about it, but this isn’t an official source either, as there is no official organizer. 

Top Tips:

• The event is “unorganized” – it’s like a critical mass flashmob. There could be 1,000 people; there could be zero people.
• Bring a mask or bandana to cover your mouth – it’s easy to choke on flying feathers.
• Don’t hit anyone without a pillow (and be gentle with kids)
• Bring a synthetic pillow (not one with feathers). Trust us… it’s much more enjoyable this way.
• Bring a garbage bag – have fun and then help clean up afterward. The price of having fun is keeping your city clean and makes it much less likely for the fuzz to shut this thing down.
• This is a great cardio workout. Build up your arm strength – your arms will be sore after this… trust us.
• It’s worth repeating… HELP CLEAN UP AFTERWARD. We can’t stress this enough, so that we can continue having fun anarchy like this.

See some great photos of past Pillow Fights by Geng Giminski.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.