San Francisco Neon-Matchbook Typography Tour (Virtual)
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Submitted by the Event Organizer
Tune in for an illustrated exploration of typography used on the matchbooks and neon signs from the neighborhood. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. This illustrated presentation will be hosted by Stephen Coles of Letterform Archive with co-host Al Barna of SF Neon. Back by popular demand, get ready for a deep dive into the history of matchbook design and the unique letter forms of San Francisco matchbooks associated with legacy businesses and neon signs.
Free | Suggested donation of $10.
Those who register will get links watch the tour three different ways: Live on Zoom or as a recorded video on YouTube, available for one week after the event.
In proud partnership with the Tenderloin Museum. Existing at the intersection of material culture and built environment, neon signs are emblematic of the many small businesses that comprise a vital thread in the dynamic tapestry of the urban ecosystem. The Tenderloin and Mid-Market sport the densest concentration of extant neon in the Bay Area, which makes the Tenderloin Museum an ideal forum to consider neon and its powerful, often overlooked ability to chronicle a city and its people.