Augmented Reality Tech/Art Exhibit | North Beach

Submitted by the Event Organizer

“Give Me More: Augmented Reality” is a new art exhibit which layers virtual imagery over a real-world environment and give new meaning to everyday objects. Animations float across the pages of a timeless book about the Swiss countryside.  Your head is suddenly engulfed in clouds and your clothes ooze bubbles. The exhibit by Switzerland’s EPFL+ECAL Lab premieres in the U.S. at swissnex San Francisco.

Opening Night Program (12 Nov 2009)
6:30 pm: Doors open
7:00 pm: Presentation from Give Me More curator Nicolas Henchoz, designer Camille Scherrer, and project engineer Fanny Riedo
8:00pm: Reception and exhibit viewing
10:00pm: Doors close

Event Summary

All five installations in the exhibit layer virtual imagery over a real-world environment and give new meaning to everyday objects. In the dreamy Le Monde des Montagnes (The World of Mountains), an ECAL graduate project by Camille Scherrer awarded the Pierre Bergé prize for Best European Design Diploma in 2008, a handmade book about the Swiss mountains sits on a table. Above hovers a camera disguised as a desk lamp that’s linked to a nearby monitor. But when a user adjusts the “lamp” or moves the book in her hands, the picture on the screen depicts a fantasy land where peculiar, other-worldy images—images that aren’t there in the hardcopy—glide across the pages: Snowflakes fall, birds fly, forest creatures peer from trees.

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