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“Super Bowl City” & Fan Village Opening Day Celebration | SF

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Saturday, January 30, 2016 - All Day | Cost: FREE*
*The fan village is free to all, but you should bring money for food or merchandise you wish to purchase.

Embarcadero Plaza | 1 Market Street, San Francisco, CA


Super Bowl 50 | NFL Takes Over SF

Super Bowl City is a, free-to-the-public fan village designed to celebrate the milestone Super Bowl 50 and serve as the hub of fan activities for Super Bowl 50 from Saturday, January 30 through Sunday, February 7, 2016.

Centered in Justin Herman Plaza, on the Embarcadero at the foot of Market Street, there are tons of games and activities like the virtual reality “Fan Dome,” a free zipline experience down a mini Golden Gate Bridge, a replica of The Puppy Bowl, live broadcasts from CBS Sports, 26 free concerts and more.

Super Bowl City

Here’s a map of “Super Bowl City” with activities and some fun (but rather corporate) activations from companies like Animal Planet, CBS Sports, etc…

Super Bowl City Hours of Operation:

  • Saturday, January 30: 11AM – 10PM – Opening at the Main Gate (Davis and Market) at 10:55am followed by a procession with marching band to the Fan Stage for a welcome ceremony at 11am.
  • Sunday, January 31: 11AM – 9PM
  • Monday, February 1: 11AM – 9PM
  • Tuesday, February 2: 11AM – 9PM
  • Wednesday, February 3: 11AM – 9PM
  • Thursday, February 4: 11AM – 9PM
  • Friday, February 5: 11AM – 10PM
  • Saturday, February 6: 11AM – 10PM
  • Super Bowl Sunday (February 7): 11AM – 3PM

Super Bowl City Highlights
Most events are free, but some may have a nominal cost.

  • City Stage (Sue Bierman Park) – Free, live concerts with One Republic, Chris Isaak, Alicia Keys and more.
  • Animal Planet’s “Puppy Bowl Cafe – a live replica of the annual Puppy Bowl with adorable, adoptable animals playing a “scrimmage” on a mock football field (in the Ferry Building)
  • CBS Sports – Live shows featuring experts, former players, and guests M-F 3-5 PM & 7-9 PM, Sat 8-10 PM and Sun 11-3 PM.
    Fans can also zipline down our “Golden Gate Bridge,” catch a pass on a replica of the twisty Lombard Street, or sit in on some chalk talks. All events are free.
  • Fan Energy Zone – In the 40-foot tall Fan Dome, fans become players as they step into interactive games. Play as a digital avatar on giant screens and your movements are replicated by motion sensors that light up the Fan Dome. Designed by e2k events and filled with a series of interactive, motion capture games. Also a 50 foot wide “Fan Wall” video screen.
  • Chevron STEM Zone – explore equipment advancements, wearable technology, developments in training, innovations in broadcasting, and improvements to the fan experience
  • Dignity Health: Hello humankindness – Meet some of your favorite 49ers players  and try on actual gear the pros use
  • Intel Experience – Get the ultimate personalized keepsake with your 3D image laser-etched inside a glass cube
  • The Huddle – Hang out with athletes and celebrities who visit the NFL Network, NFL.com and NFL NOW sets and are peppered with questions about the latest trending topics from Brady to Bieber.
  • #IKnowTheWay to San Jose – Enter a venture capitalist quick pitch competition, a robot battle, crack the code and win prizes, and grab a beer from Chassis the beer-dispensing robot

Puppy Bowl (Feb. 4-7) | FREE

A live replica of the Puppy Bowl is set up in the Ferry Building with a 24-foot mock football field and adorable, adoptable puppies from local shelters playing in a “scrimmage” with an Animal Planet referee. February 4-7 at Gott’s Roadside. Free admission.

Free Zipline in Downtown SF (Jan. 30 – Feb. 7) | FREE

CBS Sports has set up a fun activation zone where fans can zipline down a tiny Golden Gate Bridge, catch a pass on a replica Lombard Street, or watch CBS Sports Networks’s five shows on the stage with a rotating cast of current NFL players and CBS analysts including Bill Bower, Rich Cannon and Tony Gonzalez. You can also watch in person the CBS’ Sunday pre-game show “The Super Bowl Today” will also be broadcast live from Super Bowl City and Levi’s Stadium.

Fan Energy Zone (Jan. 30 – Feb. 7) | FREE

SAP is going high tech is a “Fan Energy Zone” featuring  a series of interactive motion capture games where you can pretend you’re on the gridiron – your movements captured and you’ll throw virtual passes, dodge oncoming defenders and score touchdowns, or train in the virtual Quarterback challenge. The Fan Energy Zone features a 40 foot tall fan dome and a 50 foot wide “Fan Wall” tracking the leaders of the virtual games.

Walk Like a Pedestrian

Here’s how to get to Super Bowl City when they force you to walk by foot. There are four secure entry checkpoints. Three along the Embarcadero and one at Beale and Market.

Prohibited Items into Super Bowl City – Leave these items behind: Bags larger than 18″x 18″ (it’s ok to bring laptop bags and small backpacks), drones, bikes, skateboards, alcohol, folding chairs, pets and more. Read the full list of prohibited items.

Super Bowl City Events

Entertainment Schedule for Super Bowl City (subject to change)
Most events are free and open to the public

Saturday January 30
The City Stage:
12:00PM-1:30PM:

  • Destiny Arts
  • Sean Hayes

7:25PM:

  • Bay Lights Re-lighting
  • Macy’s Fireworks Show
  • Chris Isaak

The Fan Stage:
11:00AM-10:00PM:

  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally (Gilroy High School Marching Band)
  • San Francisco 49ers Sourdough Sam
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • San Francisco 49ers Gold Rush
  • Fan Contests
  • DJs and Light Cycle VJ
Two nights of fireworks shows on Sat. January 30th and Friday, February 5th

Sunday January 31
The City Stage:
12:00PM-1:30PM

  • Community Music Center Teen Jazz Orchestra
  • Marcus Shelby Trio

3:00-4:00PM:

  • Oakland Interfaith Gospel

The Fan Stage:
11:00AM-9:00PM

  • Emcee kick-off and DJs
  • Fan Stage Pep Rally (Freedom Marching Band)
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • San Francisco 49ers Gold Rush
  • Fan Contests
  • DJs and Light Cycle VJ

Monday February 1
The City Stage:
12:00-1:30PM:

  • Local Programming

The Fan Stage:
11:00AM-9:00PM:

  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally (Santa Clara Pep Band and Dance Team)
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • Fan Contests
  • DJs and Light Cycle VJ

The City Stage:
12:00PM-1:30PM:

  • Vocal Rush
  • Amor Do Samba

The Fan Stage:
11:00AM-9:00PM

  • Emcee Kick-Off and DJs
  • Fan Stage Pep Rally
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • Fan Contests
  • DJs and Light Cycle VJ

Wednesday February 3
The City Stage:
12:00PM-1:30PM:

  • Loco Bloco
  • Taiko drummers

7:30PM:

  • Matt Nathanson

The Fan Stage:
11:00AM-9:00PM:

  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally (Archbishop Riordan Marching Band)
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • San Francisco 49ers Gold Rush
  • Fan Contests
  • DJs and Light Cycle VJ

Thursday February 4
The City Stage:
12:00PM-1:30PM:

  • Culture Shock
  • Le Vice

7:30PM:

  • The Band Perry

The Fan Stage:
11:00AM-9:00PM:

  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • Fan Contests
  • DJs and Light Cycle VJ

Friday February 5
The City Stage:
12:00PM-1:30PM:

  • Conservatory of SF
  • Jarrod Spector

8:30PM:

  • One Republic
  • Macy’s Fireworks Show

The Fan Stage:
11:00AM-9:00PM:

  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally (USAF Band of the Golden West)
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • San Francisco 49ers Gold Rush
  • Fan Contests
  • DJs and Light Cycle VJ

Saturday February 6
The City Stage:
12:00PM-1:30PM:

  • B-Boys and DJs

7:00PM – Concert Series Finale

  • Goapele
  • Alicia Keys

The Fan Stage:
11:00AM-9:00PM:

  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally
  • Sports and Technology Chalk Talk
  • Player Appearance and Photo Ops
  • San Francisco 49ers Gold Rush
  • Fan Contests
  • DJs and Light Cycle VJ

Sunday February 7
The City Stage:
11:00AM-1:30PM:

  • Latin Jazz Youth Ensemble
  • John Brothers

2:00PM:

  • Glide Ensemble

The Fan Stage:
11:00-3:00PM:

  • Fan Energy Zone Championships Awards Ceremony
  • San Francisco 49ers Gold Rush and Sourdough Sam
  • Fan Stage Pep Rally (Far East Lion Dance Association)
  • Partner Programming
  • Emcee Kick-off and DJs
  • Fan Stage Pep Rally
  • “Play Your Part” Campaign Awards
  • Player Appearance and Photo Ops

More programming is to be added. For the most up to date schedule and performance times, visit www.sfbaysuperbowl.com/super-bowl-city.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.


Event Details


Cost: FREE*
*The fan village is free to all, but you should bring money for food or merchandise you wish to purchase.
Categories: *Top Pick*, Fun & Games, Kids & Families, San Francisco Bay Area, Sports & Wellness, Super Bowl
Address: 1 Market Street, San Francisco, CA

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