Goodbye to San Francisco’s Iconic 83-Year Old Coca Cola Sign

Thanks to Broke-Ass Stuart for tipping us off that San Francisco is losing its iconic Coca Cola sign. 

San Francisco’s most famous billboard was installed in 1937 to coincide with the opening of the Bay Bridge. Although, it’s not the original sign (it’s been upgraded over the years), it’s stood 112 feet above the street at 5th and Bryant for the last 83 years. It’s bright lights, switched over to LED lights in recent years, was a warm welcome to The City as you crossed over the bridge.

Coca Cola decided not to renew their lease, opting to dedicate their advertising budget on digital media. Coca Cola spent 100,000 to remove the sign, which crews began disassembling via crane on October 28.

It was not only one of the oldest billboards in the city, it was also a landmark to many.

Read more on SFGate and see photos of its removal.

“The Coca-Cola sign has been an iconic and identifiable part of the San Francisco skyline for 83 years. The original billboards were installed on the rooftop of a newly constructed building in 1937 just as the Bay Bridge was opened,” @CocaCola said. https://t.co/2LzSRuSzwK pic.twitter.com/Kc2CbbL4I6

— ABC7 News (@abc7newsbayarea) October 27, 2020