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Emperor Norton’s 6th Annual Tannenbaum Toast | Union Square

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Sunday, December 9, 2018 - 4:00 pm to 6:00 pm | Cost: FREE*
*Free, but bring money for the cash bar.

House of Shields | 39 New Montgomery St, San Francisco, CA 94105


This year will be a simple gathering at the house of shields.

The Tannenbaum Toast is the annual holiday celebration of The Emperor’s Bridge Campaign, the San Francisco-based nonprofit that works to honor the life and advance the legacy of Joshua Abraham Norton (c.1818 – 1880), the eccentric and visionary best known as Emperor Norton.

The toast pays tribute to the tradition that it was Emperor Norton who originally called for the great Christmas tree that has stood sentinel in Union Square, San Francisco, every holiday season since 1880.

6th Annual Tannenbaum Toast
Sunday, December 9, 2018 | 4 pm-6 pm
– House of Shields (39 New Montgomery St.) Toast: 5 pm
FREE, but there’s a cash bar and donations are gratefully accepted.

The event, which takes place on the second Sunday of December, is held at The House of Shields — a beautifully restored 1913 bar that is just a short walk from Union Square. The formal toast will be at 5 pm. The drink for the toast is the classic Boothby cocktail — created in 1908 by legendary San Francisco bartender William T. “Cocktail” Boothby, during his tenure at the Palace Hotel, just across the street.

As a bonus, there will be a special introduction provided to the Campaign’s next big project. It involves contributions from 16 artists and artist teams, dating from the early 1960s to the present. It’s been in the works for three years. The project launches in January 2019.

So, join and be amongst the first to learn about this important and unprecedented new endeavor to archive and document Emperor’s modern legacy.


Event Details


Cost: FREE*
*Free, but bring money for the cash bar.
Categories: **Annual Event**, *Top Pick*, Eating & Drinking, History, Tree Lightings & Holiday Festivities
Address: 39 New Montgomery St, San Francisco, CA 94105

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