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Bay Area Rapper E-40 Launches New Ice Cream Line

The 100% Black-owned “Goon With A Spoon” launches with 6 flavors including Bourbon Vanilla
By - posted 4/5/2022 No Comment

Thanks to SF Gate for sharing the news that Bay Area rapper E-40 has a brand new line of ice cream under his food brand, Goon With A Spoon.

The 100% Black-owned ice cream brand has been four years in the making. The line will debut with six flavors including Bourbon Vanilla, Cookie Dough, Strawberry, Vanilla Bean, Mint Chocolate Chip, and Salted Caramel.

Ice cream is not Earl Stevens, better known as E-40’s first foray into the food and beverage industry. He has put his name behind numerous alcohol brands including Sluricane Hurricane which is a play on his popular song “Hurricane.” In 2021, he launched Goon With A Spoon and collaborated with Kinder’s Meats for his inaugural line of sausages, which are available on his website. His website also says Turf Burritos are coming soon.

Earl “E-40” Stevens is a multiplatinum hip-hop artist, spirits entrepreneur and chef that hails from Vallejo, California. Over the course of his 33-year career in the music industry, E-40 has released a slew of smash studio albums, collaborations and hit singles, including “Choices (Yup),” “U and Dat (feat T-Pain & Kandi Girl),” “Snap Yo Fingers (feat Lil Jon),” and “Tell Me When To Go,” among many others.

His passion for the culinary arts stems from his childhood upbringing in the inner city. With his mother balancing three jobs, E-40 took the initiative to teach himself how to cook and equipped himself with the tools and recipes to prepare hearty meals for his siblings. During his teenage years, he landed a position at a high-end restaurant, where he learned to make gourmet meals – such as chicken cordon bleu and sauteed mussels with wine sauce and butter – that spurred his interest in food to this day.

The inspiration for the “Goon With The Spoon” brand name came from E-40’s music catalog. As a musician, he rapped about being a “Goon With The Spoon” in songs like “Back in Business” and “I Get Down (feat B-Legit)” as an innovative metaphor to describe his entrepreneurial hustle and ambition.