Union Square’s Free 2024 Spring Fling Concert + “in Bloom” Passport Debut

Submitted by the Event Organizer

Saturday, March 23, 2024 | 3:00pm-6:00pm | Union Square Plaza

A FREE concert in Union Square Park presented by Union Square Foundation and Amazon in partnership with the San Francisco Mayor’s Office of Economic and Workforce Development and Community Challenge Grants.

About Union Square in Bloom: Established in 2022, Union Square in Bloom celebrates the district’s floral legacy with a modern twist. For decades, flowers, particularly daffodils, were handed out to visitors walking through Maiden Lane, an alleyway with historic appeal. Macy’s previously hosted its annual flower show, established in 1964, and several flower stands brightened up the district.

Union Square in Bloom commemorates the floral legacy of Union Square while encouraging residents, workers, and visitors to rediscover and patronize our vibrant, full-circle offerings of hotels, restaurants, retail establishments, theater, fashion, cuisine, nightlife, and beyond.

Event Details: Enjoy a live Vinyl DJ-Set, specialty floral cocktails from Tyler Florence’s Miller & Lux Provisions, a flower giveaway, and gourmet bites from local vendors.

Presenting the 2024 Bloom Passport: The Bloom Passport is your guide to exploring the many floral installations across the district. This exciting guide will be unveiled both in physical and digital formats at the Spring Fling Union Square in Bloom event. This is a fun opportunity to discover and support local businesses. Visit as many locations as you can between March 23rd to August 17th. Each location has a QR code. Scan the code to reveal a mystery word and jot it down in your passport. Return your passport at the Bloom Finale event August 17th for a chance to enter the raffle and win a $500-valued prize.

5 stops = 5 raffle ticket
10 stops = 10 raffle tickets
15 stops = 15 raffle tickets
20 stops = 20 raffle tickets
25 stops = 25 raffle tickets

The full list of businesses installing floral décor at their entrances, interiors, or in public spaces include:

291 Geary Street, Axiom Hotel, American Conservatory Theater, Beacon Grand, Blake Charles Salon, Chancellor Hotel, CK Contemporary, Donatello, Harlan Records, Hilton San Francisco Union Square, Hotel Adagio, Hotel Nikko, Iron Horse Cocktails, John Fluevog Shoes, John’s Grill, King George Hotel, Marriott Union Square, Moscone Center, The Parc 55, Samuel Scheuer Fine Linens, Taj Campton Place, The Barnes, Tapestry Collection by Hilton, The Chancellor Hotel, The Clift Royal Sonesta, The Flood Building, The Grand Hyatt, The Handlery Hotel, The Inn at Union Square, The Marker SF, Ula Mediterranean Restaurant, and the Westin St. Francis Hotel.

The Union Square Foundation will be supporting a few surprising bursts of flowers in Union Square’s public space. Other sites include:

Maiden Lane gates, SFMTA Bus Stops, Union Square Garage sign, and the Union Square Plaza stage and the “blooming” of a Cable Car courtesy of San Francisco Travel.

In addition, these businesses are offering floral-inspired cocktails:

E&O Kitchen and Bar, Harlan Records, Hotel Nikko, John’s Grill, King George Hotel, Marriott Union Square’s bin480, Parc 55’s Cable 55,The Barnes Tapestry Collection by Hilton, The Clift Royal Sonesta’s Redwood Room, The Marker SF, Ula Mediterranean Restaurant, and Zingari Ristorante

Bloomies Awards: Visitors can vote for their favorite blooms on www.visitunionsquaresf.com between March 23 and August 2. Winning Union Square businesses will be highlighted at the finale event during the Bloomies award show.

Social Media Contest: Tag us in your passport journey on social media. Once a month, we will pick a winner and gift them a tote bag filled with goodies from local businesses. Tag @UnionSquareSF on Facebook, Instagram, X, or @UnionSquareSF_ on TikTok to participate.

Disclaimer: Please double check event information with the event organizer as events can be canceled, details can change after they are added to our calendar, and errors do occur.