Conversation: The Birth of a New Green | YBCA

Submitted by the Event Organizer

Is the environmentalism movement as we know it outdated? Should environmental goals be linked with other broad social and economic goals? As a consumer–driven economy and wasteful society, should we shift the focus of the movement towards a make–your–own sustainable practice rather than trying to focus on saving the whole planet? How can each of us help change the way people look at the world in order to reach a harmonious relationship with the natural living world? And how is the Bay Area leading the way in advancing this conversation? Adam Werbach, Chief Sustainability Officer of Saatchi & Saatchi, author of the book Strategy for Sustainability, will discuss his work and engage the artists and audience in a hands–on interactive workshop that caters to one’s personal sustainability goals.

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